Fliwheel Energy Drink

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// Brand Identity
// Package Design
// Social Media Assets
// Stationery Suite

In a collaborative effort to target a market neglected by the energy drink industry, the concept for an all natural energy drink called Fliwheel was born. On top of using all natural ingredients, Fliwheel aims to be environmentally friendly, by using recyclable glass bottles. With only one colour of ink printed directly onto the glass, Fliwheel creates smarter packaging with a simplistic design.


A cohesive type style and colour palette throughout the brand elements work to solidify the minimalistic aesthetic. Even with the logo turned sideways, the brand is still easily recognizable thanks to the eye-catching minimal design, cohesive typography, and featured slogan.


I'm based in the Greater Toronto & Hamilton Area, Canada, but I’m always eager to collaborate remotely.